As Spring approached for Simply Be, we needed to introduce a fresh, vibrant seasonal look while working with a reduced below-the-line budget.
To achieve this, we elevated the e-commerce photography, infusing each shot with colourful, creative elements to bring out the vibrance and fun of the new Spring collection.
Building on our signature approach to integrating art into fashion, we refreshed trend-focused visuals with a dynamic new creative direction, capturing the essence of the season in a bold, engaging way.
The new creative approach was successfully rolled out across all channels, elevating the “Bring on Spring” campaign with concise, impactful copy and fresh creative execution. This unified strategy brought the Spring collection to life, enhancing engagement and brand appeal.
Creative Direction: Bernard Earl
Photographer: Gary Christian
Creative Lead: Sasha King
Art Director: Nicole Gledhill
Creative: Ciara Mordaunt
Creative Writer: Natalie Foster
Photographer: Gary Christian
Creative Lead: Sasha King
Art Director: Nicole Gledhill
Creative: Ciara Mordaunt
Creative Writer: Natalie Foster
