I was brought into Shop Direct to develop and manage a team of contractors tasked with delivering the creative execution of a Christmas Gift Guide. Collaborating closely with the Creative Director and Head of Brand, we created a graphic pack that included cost- and time-saving templates.
I art directed the marketing and fashion photography to align with the overall concept, ensuring consistency throughout the mini catalogue.
The graphic development, layout, and style were extended for the foreseeable future across subsequent Christmas campaigns for Littlewoods and Very.
Creative Direction: Bernard Earl
Photographer: Jason Moore
Photographer: Jason Moore
