Goodbye Winter, Hello Sunshine! Freedom is in the air, and in this campaign, we encourage our customers to embrace the first taste of summer and the freedom that comes with perfect fit. Set in an awe-inspiring location, we celebrate the new season by showcasing lust-worthy, beautiful, and exciting cross-category fashion—whether for staying at home or going away.
We’ve got each other’s back, waist and boobs.
United in our quest to give every woman a great shape and fit.
Bringing all ages, races, sizes and shapes together.
To show under the glowing sun that beauty takes many forms and we worship them all.
United in our quest to give every woman a great shape and fit.
Bringing all ages, races, sizes and shapes together.
To show under the glowing sun that beauty takes many forms and we worship them all.
To highlight the essence of summer, our photography captures each piece with emphasis on supportive contours and flattering lines, celebrating the carefree spirit of the season. With vibrant, adaptable visuals designed for social media, web, and print, we’ve built a cohesive, multi-platform campaign that encourages her to feel confident and uplifted. Each asset works harmoniously across channels to reinforce our commitment to fit, style, and the joyful freedom of summer.
Creative Direction: Bernard Earl
Art Director: Bernard Earl
Photographer: Simon Upton
Production: The Production Factory Miami
Creative Lead and Video Director: Ciara Mordaunt
Art Director: Bernard Earl
Photographer: Simon Upton
Production: The Production Factory Miami
Creative Lead and Video Director: Ciara Mordaunt
