In this Simply Be denim campaign, we aimed to empower women to embrace their authentic selves, highlighting that femininity is a work of art woven into every fit. By merging love for quality with thoughtful design, we amplified the impact of each denim piece to create an inspiring, dynamic message for all.
This campaign reinforces that self-expression and self-love go hand-in-hand, embodying fashion that feels good and fits every body type. Each piece is crafted to celebrate individuality and promote confidence through exceptional fit and inclusive styling.
Creative Direction: Bernard Earl
Photographer: Jason Moore
Art Directors: Sasha King, Nicole Gledhill, Ellen Offredy
Creative Leads: Sasha King, Nicole Gledhill, Katy Hitchen-Poke
Video Lead: Ellen Offredy
Creative Writer: Natalie Foster
Talent: Danielle, Noa, Amelia
Photographer: Jason Moore
Art Directors: Sasha King, Nicole Gledhill, Ellen Offredy
Creative Leads: Sasha King, Nicole Gledhill, Katy Hitchen-Poke
Video Lead: Ellen Offredy
Creative Writer: Natalie Foster
Talent: Danielle, Noa, Amelia
