Within Q4, we extended 'The Art of' concept into a Self Love campaign, focusing on lingerie as the ultimate expression of femininity and self-appreciation. This concept celebrated not only the beauty of femininity but also the transformative power of art as a medium for self-expression. By exploring the diverse facets of femininity through artistic visuals, we inspired dialogue, challenged stereotypes, and fostered a deeper appreciation for beauty. Each piece was carefully crafted to remind women of the importance of self-love and feeling empowered in their own skin.
Creative Direction: Bernard Earl
Photographer: Jason Moore
Art Directors: Sasha King, Katy Hitchen-Poke, Ellen Offredy
Creative Leads: Sasha King, Katy Hitchen-Poke
Video Lead: Ellen Offredy
Creative Writer: Natalie Foster
Talent: Danielle, Noor, Sophia
Photographer: Jason Moore
Art Directors: Sasha King, Katy Hitchen-Poke, Ellen Offredy
Creative Leads: Sasha King, Katy Hitchen-Poke
Video Lead: Ellen Offredy
Creative Writer: Natalie Foster
Talent: Danielle, Noor, Sophia
