Campaign imagery and social assets for Jacamo’s AW2020 collection.
Jacamo champions the true measure of a man, and this campaign celebrates not only physical strength but, more importantly, the resilience and mental strength of the modern man.
Big mountains, towering trees, vast open spaces—and most importantly, big men.
Set against an epic natural backdrop, this next chapter in our Beauty of Big story is an awe-inspiring campaign celebrating all things big and proudly showcasing our AW collection. Capturing the spirit of the moment, we embrace the great outdoors, highlighting the powerful connection to nature that became even more meaningful in 2020. Whether we’re in lockdown or free to roam, this idea resonates and inspires.
The Beauty Of Big is an awe-inspiring campaign which celebrates big in all its glory and perfectly showcases Jacamo AW range.
Social campaigns to showcase The Beauty of Big campaign
Jacamo ATL delivered internally with additional freelance support:
Creative Manager: Bernard Earl
Photographer: Simon Lipman
Video Production: Diagonal View
Art Director: Bernard Earl, Callum Walker
Creative Lead: Joshua Needs
Talent: Mikael, Kirk, Najee
Creative Manager: Bernard Earl
Photographer: Simon Lipman
Video Production: Diagonal View
Art Director: Bernard Earl, Callum Walker
Creative Lead: Joshua Needs
Talent: Mikael, Kirk, Najee
