Tasked with making our value proposition stand out, we developed the bold “Sh*t Hot Value” concept. Centered around our customer, we crafted eye-catching visuals and a distinct tone of voice to break through the noise of a crowded market.
Designed as an “always-on” expression of value, this campaign represents our commitment to accessible fashion across Simply Be, integrating seamlessly with our e-commerce photography to form the foundation of our value-driven tier. This deck encapsulates our unique approach to value, making it a memorable and integral part of Simply Be’s brand identity.
My team and I developed a set of comprehensive guidelines to create a cohesive, “always-on” identity for Simply Be’s e-commerce photography. Together, we crafted standards for style and execution, detailing essential elements such as lighting, composition, and colour palettes to ensure each image consistently reflects our brand’s values and connects with our audience. We established execution elements—including consistent angles, backgrounds, and props—to unify the visual experience across all channels. This work has resulted in a recognisable, engaging e-commerce presence that reinforces Simply Be’s brand identity with every shot.
Creative Direction: Bernard Earl
Creative Lead: Sasha King
Creatives: Nicole Gledhill, Katy Hitchen-Poke
Creative Writer: Natalie Foster
Creative Lead: Sasha King
Creatives: Nicole Gledhill, Katy Hitchen-Poke
Creative Writer: Natalie Foster
