Simply Be’s new underwear campaign embraces our commitment to fit, celebrating designs that flatter and feel incredible. With a focus on quality and comfort, this collection redefines everyday essentials to support real confidence and empowerment, true to our brand ethos.
Simply Be’s new underwear campaign puts fit and shape front and centre, showcasing designs that celebrate the body with precision and comfort. To highlight these elements, our photography emphasizes the supportive contours and flattering lines of each piece, capturing them in a way that resonates across all channels. With adaptable visuals tailored for social media, web, and print, we’ve created a cohesive, multi-platform campaign that reflects our commitment to empowerment through perfect fit and everyday confidence.
Creative Direction: Bernard Earl
Photographer: Helen McCardle
Art Director: Lisa Lehan, Nicole Gledhill
Creative Lead: Nicole Gledhill
Photographer: Helen McCardle
Art Director: Lisa Lehan, Nicole Gledhill
Creative Lead: Nicole Gledhill
