The AW campaign to empower our 45-60 year old audience by drawing attention to a real life issue, turning rejection into liberation, and letting them know that it's good to feel visible, valued, and validated.
Showcasing the 'fashion that fits' feeling, instilling confidence and pride in our audience by championing different shapes and sizes.
Driving reappraisal in JD Williams by supercharging our fashion and style credentials, as we continue to hero the transformational power of great fitting clothes.
Working closely with TBWA as the Senior Creative Manager, I ensured that ATL campaigns and agency-led initiatives were strategically aligned with our owned and earned channels.
My role involved overseeing the consistent application of the brand toolkit across all touchpoints, maintaining a cohesive brand presence and enhancing campaign effectiveness across multi-channel platforms.
Lead Agency: TBWA
Head of Brand: Paul Ray
Senior Creative Manager: Bernard Earl
Brand Coordinator: Nat Lowe, Sam Parrish
Photographer: Adam Whitehead
Video Director: Nina Aaldering
Creative Lead: Martin Gledhill
Talent: Cindy, Rachel, Tope, Andrea, Chantelle, Angela
Head of Brand: Paul Ray
Senior Creative Manager: Bernard Earl
Brand Coordinator: Nat Lowe, Sam Parrish
Photographer: Adam Whitehead
Video Director: Nina Aaldering
Creative Lead: Martin Gledhill
Talent: Cindy, Rachel, Tope, Andrea, Chantelle, Angela
