At Jacamo, we’ve transformed our denim from the ground up. This campaign highlights the strides we’ve made to deliver denim that excels in quality, value, and fit, creating our best denim collection to date. This work focuses on our enhanced Value, Sustainable, and Gabardine ranges, driving a fresh look at what Jacamo denim has to offer. It’s about re-engineering essentials that celebrate both style and substance, making a genuine impact for our customers and elevating our brand’s denim offering.
As Creative Manager working closely with Odd London, I ensured ATL campaigns and agency initiatives were seamlessly aligned with our owned and earned channels. My responsibilities included overseeing the consistent application of the brand toolkit across all touchpoints, which maintained a unified brand presence and optimized campaign effectiveness across platforms. As we approached the challenges of lockdown, I extended this approach across all channels, adapting strategies to maintain engagement and brand impact through this transformative period.
Lead Agency: ODD London
Senior Brand Manager: Esme Stone
Senior Creative Manager: Bernard Earl
Brand Coordinator: Donna Scully
Lead Agency: ODD London
Senior Brand Manager: Esme Stone
Senior Creative Manager: Bernard Earl
Brand Coordinator: Donna Scully
