Bad fit is currently a fashion industry standard. And yet, women still seem to think that their bodies are the problem. But we know they never needed to change, it was always the clothes. And it’s our duty to let women know.
This platform demonstrates Simply Be’s unique understanding of fit by recognizing and celebrating the diversity of body shape that most brands ignore. We empower women to stop blaming their bodies and, instead, settle for nothing less than fashion which fits them perfectly.
This platform demonstrates Simply Be’s unique understanding of fit by recognizing and celebrating the diversity of body shape that most brands ignore. We empower women to stop blaming their bodies and, instead, settle for nothing less than fashion which fits them perfectly.
Through our brand voice, art direction, and messaging, we’re committed to delivering this empowering message of NO MORE BAD FIT.
This campaign spans all our media channels, consistently showcasing Simply Be’s dedication to fit that celebrates every body, making a powerful impact across social media, web, print, and beyond.
Creative Direction: Bernard Earl
Art Directors: Ciara Mordaunt, Nicole Gledhill
Creative Leads: Ciara Mordaunt, Nicole Gledhill
Art Directors: Ciara Mordaunt, Nicole Gledhill
Creative Leads: Ciara Mordaunt, Nicole Gledhill
